Seller Fulfilled Prime (SFP) by byrd

With our accredited Seller Fulfilled Prime logistics solution, you can increase your order volume and customer satisfaction.

What is Seller Fulfilled Prime (SFP)?

With Seller Fulfilled Prime (SFP), you can send your Amazon-listed goods with the "Prime badge" directly to Amazon Prime customers from a third-party warehouse using carriers that are authorised by Amazon Prime. Amazon Prime members receive free and quick shipment and don't have to pay for the delivery. To be eligible for SFP, Amazon sellers must successfully complete a trial period and pay for the shipping label obtained through BuyShipping.

Seller Fulfilled Prime by byrd

The advantages with Seller Fulfilled Prime

Increased market visibility with the Amazon Prime Badge, assisting you in increasing your order volume

Because they are among Amazon's most devoted customers, Amazon Prime Customers are more likely to make repeat purchases, which raises the customer lifetime value

Guaranteed delivery date, which guarantees an outstanding experience for your online customers post-purchase

Increasing your revenue by effectively competing for the BuyBox

Amazon offers customer assistance around-the-clock in the marketplace's language, ensuring you can solve issues fast

It can be difficult to manage orders from many e-commerce outlets. SFP simplify management due to you having more control over your inventory

What are the requirements to fulfil in order to use Seller Fulfilled Prime (SFP)?

SFP by byrd

Only high-performing sellers with great fulfilment abilities, a valid, legitimate Amazon account, and a professional selling plan are presently eligible for SFP. On Amazon Seller Central, you may get more details.

Register for SFP by byrd

Seller Fulfilled Trial Period

Sellers must successfully finish a trial period in order to unlock SFP.

The seller needs to fulfil the necessary SFP performance metrics and SLAs (service level agreement) for 25 consecutive shipments over the course of 5 days in order to pass it.

It is important to remember that the Amazon Prime Badge won't be visible during the trial period.

Performance metrics and SLAs for Seller Fulfilled Prime (SFP)

Purchase shipping labels through BuyShipping ≥ 98%


On-Time Deliveries ≥ 99%  Cut-Off Time: 13:00 on the Amazon Marketplace / 14:00 in byrd's WMS

Rate of Order Cancellations (by Seller): ≤ 0.5%

On-Time Delivery Rate ≥ 97% if shipping labels are not purchased through BuyShipping, 

Geographic coverage of Seller Fulfilled Prime (SFP) by byrd

Currently, we only provide the Seller Fulfilled Prime service  in Germany.

This means that you may send Prime orders to Germany (domestic) and Austria (international) by using SFP on the Amazon marketplace in Germany (

We transport Amazon Prime orders from Germany using the DPD carrier, which is authorised by Amazon Prime.

Join 300+ happy retailers

Retailers from many different industries, sizes and countries already entrust their logistics to byrd.

What our customers say

I love the practicality of byrd and that i can work with one single fulfillment provider to grow internationally. Without byrd, the shipping costs would destroy my margin.
Franky Chocolate
BYRD has provided their professional service during our cooperation. The account manager is always present and offered immediate support when needed. In general it's such a great experience with the company!

We take over your e-commerce logistics.

Get all the benefits from Prime while regaining control over your e-commerce operations.
Register for SFP by byrd

FAQs about Seller Fulfilled Prime by byrd

Seller Fulfilled Prime enables qualified merchants to apply for the Prime badge for their products and ship to Amazon Prime subscribers using their own fulfilment infrastructure.

With the Amazon Prime Badge you will have boosted visibility on the marketplace. You will get access to the Prime customer base and increase your chances of “winning” the coveted BuyBox. Additionally, Amazon offers customer assistance that is available around-the-clock in the language of the marketplace.

Sellers must successfully finish a trial period in order to access SFP. To pass it, the supplier must fulfil the required performance metrics and Service Level Agreement (SLAs).