Amazon Prime Fulfillment - Seller Fulfilled Prime (SFP) by byrd

Increase your order volume and customer satisfaction with our certified Seller Fulfilled Prime logistics solution.

25+ Fulfillment Centers in Europe
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What is Seller Fulfilled Prime (SFP)?

Seller Fulfilled Prime (SFP) enables you to deliver your products listed on Amazon that have the “Prime badge” directly to Amazon Prime customers from a byrd warehouse via Amazon Prime-approved carriers. Amazon Prime customers don’t need to pay for the delivery and can benefit from free and fast shipping. Sellers on Amazon that want to use SFP, need to pass a trial period and pay for the shipping label that is purchased via BuyShipping, to be eligible for the program.

Seller Fulfilled Prime by byrd

The benefits of using Seller Fulfilled Prime

Increased visibility on the marketplace because of the Amazon Prime Badge, helping you to grow your order volume 

Amazon Prime Customers are Amazon’s most loyal customers which increase the likelihood of repeat purchases and lead to a higher customer lifetime value

Guaranteed delivery date, which ensures a remarkable post-purchase experience for your online shoppers

Competing more effectively for the BuyBox and therefore improving your revenue

24/7 customer service by Amazon in the language of the marketplace which ensures you can resolve issues quickly

Managing orders from several e-commerce channels can be challenging. SFP makes it easier to manage as it enables you to have more control over your inventory.

What are the prerequisites for using Seller Fulfilled Prime (SFP)?

SFP by byrd

SFP is currently only available to high-performing sellers with exceptional fulfillment capabilities, an active good standing Amazon account, and a professional selling plan. More information can be found on Amazon Seller Central.

Register for SFP by byrd

Seller Fulfilled Trial Period

In order to unlock SFP, sellers need to complete a trial period. To successfully pass it, the seller must meet the required SFP performance metrics and SLAs (service level agreement) for 25 consecutive shipments over a period of 5 days.

It’s important to remember that the Amazon Prime Badge will not be displayed during the trial period.

Seller Fulfilled Prime Requirements

Seller Fulfilled Prime (SFP) performance metrics and SLAs

Shipping Labels to be bought via BuyShipping ≥ 98%

On-Time Shipment Rate ≥ 99%  Cut-Off Time: 13:00 on the Amazon Marketplace / 14:00 in byrd's WMS

Order Cancellation Rate (by Seller)   ≤ 0.5%

On-Time Delivery Rate if Shipping Labels are not bought via BuyShipping ≥ 97%

Geographic coverage of Seller Fulfilled Prime (SFP) by byrd

Currently, we offer the Seller Fulfilled Prime service in Germany only.

This means that you can use SFP on the Amazon marketplace Germany ( to ship prime orders to Germany (domestic) as well as to Austria (international). 

We use Amazon Prime-approved carrier DPD to ship Amazon prime orders from Germany.

Join 300+ happy retailers

Retailers from many different industries, sizes and countries already entrust their logistics to byrd.

What our customers say

To be competitive in France, fast service is really important for us. Our customers receive their parcel in 48 hours, which is amazing! We’ve also seen our lost parcel number decrease drastically which helps increase the overall customer satisfaction.
Absolute Collagen
I love the practicality of byrd and that i can work with one single fulfillment provider to grow internationally. Without byrd, the shipping costs would destroy my margin.
Franky Chocolate

We take over your e-commerce logistics.

Get all the benefits from Prime while regaining control over your e-commerce operations.
Register for SFP by byrd

FAQs about Seller Fulfilled Prime by byrd

Seller Fulfilled Prime enables eligible sellers to apply for the Prime badge for their products and ship to Amazon Prime subscribers utilizing their own delivery infrastructure.

With the Amazon Prime Badge you will have increased visibility on the marketplace. You will get access to the extensive Prime customer base and increase your chances of “winning” the coveted BuyBox. You will also be able to utilize a 24/7 customer service by Amazon in the language of the marketplace.

Sellers must successfully finish a trial period in order to unlock SFP. The supplier must fulfill the necessary performance metrics and Service Level Agreement (SLAs) in order to pass it.

If SLAs are not fulfilled, the Amazon Prime Badge will be suspended until Amazon receives and accepts an action plan. byrd, as your Third-Party-Logistics partner, will help you to develop an action plan with strategic initiatives in case this should happen at any time.

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