Episode 6: Understanding Packaging Compliance in European E-Commerce

In this episode, Lena Heining from Interzero and Petra Dobrocka from byrd discuss the complexities and legal requirements around packaging compliance for e-commerce companies in Europe. Lena explains the principle of extended producer responsibility (EPR) and the current legal situation in Europe. She highlights the differences in regulations between countries and the challenges that merchants face in understanding and adhering to them. She also introduces the upcoming Packaging and Packaging Waste Regulation (PPWR) and its goals to improve sustainability and reduce packaging waste. Lena provides actionable tips for e-commerce retailers, such as checking their obligations and staying informed about the PPWR. The key message is to take responsibility for packaging and contribute to a cleaner environment.