The young entrepreneurs, Kristel and Michael, founded Your Superfoods in 2015 with one mission: to inspire people to live healthier as simply as possible. In doing so, they fight the social problem of unbalanced and unhealthy nutrition, which leads to fatigue and has a negative effect on health. Their products contain the best ingredients to help their customers meet their micronutrient needs. In this way, they can simply live a healthy life, realize their plans and fulfill their dreams.
Rapid growth and the first challenges
In 2015 the products were still prepared by hand and in their own kitchen. Since then, the company has grown rapidly and now ships to customers from over 60 nations via its online shop. This rapid increase in new customers and internationalization brought with it a great challenge: logistics.
In order to be able to focus on the actual business as well as the customers, shipping of orders was outsourced to a fulfillment service provider. Shipping processing was to run smoothly via a programmed API interface so that orders could be transferred directly from the webshop. As it turned out, however, this only caused more effort than relief, as the interface did not function smoothly.