Amazon was already the #3 marketplace in the Netherlands before it launched its full service via the Amazon.nl website. Before then, Dutch buyers were already using the other European Amazon websites to place orders.
- 2.5% market share of all online sales in the Netherlands.
- Before the launch of the .nl site, Amazon received around 350 million euros in revenue from the Dutch market in 2018.
- In the final quarter of 2020, monthly visits to Amazon.nl averaged 31.8 million visits.
There are not a lot of hard figures yet for the new Amazon.nl marketplace, but it can be assumed that Amazon will at least maintain its position as the 3rd biggest online marketplace in the Netherlands and may even extend its customer base in coming years.
Selling on Amazon
Applying for an Amazon seller account is pretty quick and easy. If you already sell with Amazon on one of the other European sites, it is even easier to sell on Amazon.nl as you can use the same seller account.
Amazon has the strong potential to grow further in the Netherlands in the coming years. Since the full launch of Amazon.nl on March 10th 2020, the well-known platform has made a considerable effort to further penetrate the Dutch market. Although it has an uphill struggle ahead, Amazon has the funds to aggressively expand in this new frontier.
Tips: How to maximize sales on online marketplaces in the Netherlands
Have a targeted approach
Each marketplace has a distinct product focus and shopping environment. You need to carefully examine whether your brand makes a good fit. If you offer fashion products, then you might find Zalando to be an attractive option. If, however, you sell electronics or general household items, then Beslist and Bol are better options.
Optimize your Product feed data
Take the time to regularly ensure that your descriptions, details and images match the requirements of the marketplaces you are selling on. Try to match the preferred style for the marketplace – and keep in mind that this can vary from one marketplace to another, even though you are selling the same product.
Consider fee structure and (re)pricing options
Most online marketplaces try to remain competitive with one another, and so they tend to have a similar fee structure, although this can vary. You need to include these fees in your pricing structure, and it can be a strong advantage to use a repricing tool to ensure you maintain your margins while selling competitively on each marketplace.
Use automation and feed management tools
As your inventory and sales grow, the burden of maintaining your product feed data and order details can become overwhelming. It is highly advisable to use smart automation tools which consolidate your product feeds and dispatch and returns systems. Some marketplaces offer their own tools for doing this, but it saves time to use a single product/order management tool and dashboard for all marketplaces. The advantages of using a smart tool like those provided ChannelEngine include:
- Easy to operate from a single dashboard.
- Feed data and images are easy to optimize for each platform.
- Seamless selling via practically every online marketplace and ad channel.
- Pricing tools ensure competitiveness while preserving your margin.
- Integration with your existing webshop’s ‘back end’.
- All orders and returns are handled through a single process (and dashboard).
With a considered approach and the right tools, it is possible to significantly increase your turnover with online marketplaces sales. The Dutch market is not only growing, vibrant, and competitive, but it also has a degree of overlap with neighbouring countries, meaning that your reach can be extended even further than you might expect when selling via online marketplaces.
Ready to get more out of your marketplace strategy and become more competitive? ChannelEngine connects your systems to international marketplaces and sales channels while optimizing sales, minimizing time, and maximizing profit and reach.