As Europe’s 3rd largest e-commerce market and 6th worldwide, France represents a great opportunity for any e-merchant who wishes to develop or export their products there. A great opportunity that must be put in parallel with the challenges to be overcome, such as e-commerce logistics. Indeed, in France, 84% of online shoppers are ready to buy from another website to benefit from a more adapted delivery and 59% of them would abandon their shopping cart at the time of choosing the delivery option if it does not suit them.
Choosing the right partner for parcel delivery services is therefore of paramount importance. In addition to the choice ability, which seems important to French buyers, there are also two important aspects to note. First, the delivery speed. In France, almost one-third of French people buy from Amazon (the market share of the American giant in French e-commerce is 20%), which has led to a shift in expectations when it comes to delivery speed due to Amazon’s high standards.
Furthermore, the second aspect is the delivery method. The most common is, obviously, home delivery, however, France is one of the leading countries in Europe, if not in the world, in terms of delivery at pick-up & go locations (68% of buyers prefer this delivery method).
Therefore, in order to establish and optimize deliveries from your online shop in France, you should focus on choosing the most suitable delivery service provider in the country. Please note that in France, the most popular are the following: