sober was founded in 2017 by Simon Schier and Philipp Roth. Two ambitious entrepreneurs, originally from the domain of online marketing. When the two founders took a closer look at the market for men’s care products, they came to one obvious conclusion: While the market, which is flooded with women’s products that have a suitable solution for every problem, this is not the case for men. Also the offered products often do not live up to their promises. Simon and Philipp were also unwilling to settle for defective products and were convinced that they could do better. So they started to develop their own face cream that helps against rings and bags under the eyes.