9 Advantages of Shopify Plus
Following upon the introduction of Shopify Plus, this part of the blog aims to show the specific advantages of Shopify Plus features over the standard Shopify.
1) Shopify Plus Support Manager
As a Shopify Plus customer, your company will be assigned to a Merchant Success Manager. By having your own personal support manager, you have the luxury of having one contact person for all your queries related to managing and maintaining your Shopify shop. Compared to the generic support process where you end up talking to many different people every time you need help, a merchant success manager can provide you and your company better and more effective support, whilst saving you time and money.
2) International Online Shops
With Shopify Plus it is possible to create up to 10 different stores. This allows you to respond to different markets, customise languages and content, and set different payment methods, prices and currencies. This can significantly improve your international presence and increase conversion rates. By doing so you are well prepared for this area, which is, besides cross-border fulfillment, one of the most important factors for international scaling.
3) Employee accounts
While it is possible to create accounts for up to 15 people with the standard Shopify plans, Shopify Plus allows you to do so for an unlimited number of accounts. This enables large companies to get rid of tedious and non-efficient sharing of accounts.
4) More bandwidth for e-commerce companies
This feature is important for very large companies, but also for e-commerce businesses that sell large quantities in a short time at certain peak times, such as Black Friday. With Shopify Plus it is possible to perform up to 11,000 checkouts per minute. This is crucial, as nothing is more frustrating than not being able to serve customers who are willing to pay.
5) Shopify Scripts
Shopify Plus customers also have access to Shopify Scripts. This allows online retailers to intervene in certain logic decisions and personalize the customer experience for online shoppers. One major advantage is that this can be done directly in the Shopify environment, making automation and customization relatively easy.
6) Customization of the check-out process
Furthermore, details can be adjusted during the check-out process. Caution should be exercised however, because the process has been optimized by Shopify through extensive A/B testing. So if your product is not an exception, the default settings are very likely to be the best.
7) Shopify Flow
The functions of Shopify Flow are similar. With this tool online merchants can set up automations within their webshops easily and without the help of an expert. Tasks that would normally have to be done or programmed manually can be automated in a straightforward manner. For example, you can set up the system so that customers who spend more than €500 are marked as VIP and receive an individualized e-mail.
8) Shopify Launchpad
This feature allows online retailers to set up their themes within the platform so that parts of it can be automatically switched on and off at different times. This can be especially useful for planned promotions and certain events, such as Black Friday. For example, you can define that certain offers are displayed starting at midnight and schedule a specific end. This allows you to plan actions in advance and set them up properly. In addition, online retailers can also take care of marketing activities during the actual event, or use the time in any other productive way.
9) Reduced transaction costs
This point of course is an important factor for many e-commerce companies. Transaction costs for any of the various payment methods except for Shopify Payments range from 0.5% to 2% of sales for the Standard plans and drop to 0.25% for Shopify Plus.