It should be obvious by now that Google Shopping has a lot of potential and thus represents an opportunity for many small and medium-sized companies, but also for large retailers. Now, what exactly are the advantages over similar platforms and online marketplaces?
Pictures often say more than 1000 words
Humans are visual creatures, therefore images are preferred to text. If the price is also visible at the first glance, as in the case of Google Shopping, there might already be enough information available for a customer to make a purchase. Therefore, the conversion rate, i.e. the actual purchases after a click, is much higher than compared to the conventional offers. Through the Pay per Click system you save a large number of clicks that do not lead to a purchase, compared to other platforms. This makes it possible to increase the Return on Ad Spend (ROAS), i.e. the rate of sales divided by the costs of a certain marketing channel.
Alternative to Amazon
Especially online retailers who sell high quality goods want to be perceived as their own brand and not one of thousands of nameless products available on online marketplaces. In contrast to Amazon, for example, Google Shopping offers the possibility of directing more traffic to your own website and thus potentially generating additional purchases. In addition, more than three thirds of online shoppers start with a search on Google.
Conversion rate optimization using Google Shopping
Visitors to Google Shopping are usually looking for specific items and are therefore naturally more inclined to buy than the average Internet visitor. By clearly presenting the most important product features at a first glance, the decision-making process for online shoppers can be made easier. This is one of the reasons Google Shopping ads generate 30% better conversion rates than text-based ads.
The conversion rate can also be increased through increased trust. Especially smaller and unknown shops often struggle with customer’s distrust. As a result, many shoppers decide against buying from these online shops and prefer to buy from Amazon or similar. Thanks to the guarantee that Google provides, the risk for the buyer is reduced and a barrier to purchase is eliminated.
Similarly, the money-back guarantee and simplified returns are trust-building measures that can have a positive effect on trust.
Easy to manage your product listings
This means that online traders can quickly and easily control which products are offered at which prices. In addition, the costs can be planned down to the last cent. Expenses can also be adjusted hassle-free.