The same applies to the strategy of shipping products that were put into storage first. Sounds obvious and intuitive at first glance, but this is not the case in every warehouse.
Possibility to Create and Send Bundles
Especially in the area of vitamins and food, the shopping cart often consists of several products. A 3PL or fulfillment provider should therefore offer the option of bundling multiple products into one shipment. Efficiency gains can be realized through these bundles, which often leads to enormous cost savings and, incidentally, is also a much more sustainable solution.
Sustainable and Customizable Packaging
Especially in the area of vitamins and supplements, the packaging is a crucial communication tool. It is the first thing consumers see and touch. Thus, in addition to color, size, and other visual characteristics, haptics is also key to offering a convincing customer experience. Furthermore, a trustworthy brand is especially important in the vitamin and food sector, because especially in this area customers are often very critical. According to a survey conducted by the Nutrition Business Journal, only 39% of respondents said that they trust supplement manufacturers and sellers. Therefore, it is important to convince with quality and to be a trusted brand.
With enclosed flyers, stickers, and own packaging materials one can make the next step to a higher recognition in these matters.
Furthermore, the topic of sustainability, also concerning packaging, plays a decisive role in the sale of food. For 80% of people asked, it is important that little packaging material is used. Incidentally, reducing unnecessary filling materials is also a way of cutting fulfillment and packaging costs. Also, recyclable packaging is an important purchasing factor for 78% of respondents.