Growing with byrd’s European Fulfillment Network
In 2020 FRANKY Chocolate experienced massive growth and was able to scale-up its business that is on a mission to revolutionize the chocolate industry. The three key ingredients for the success were:
- A unique product with various tasty flavors and outstanding nutritional values
- A smoothly running Shopify store that achieves high conversion rates as well as perfect digital marketing activities leading traffic to the webshop
- A seamless and efficient fulfillment process
With the learnings he had made, Frank Zummer has decided to tackle the next challenge, searching for new markets to expand to. Because of the high e-commerce penetration and the people’s desire to eat chocolate, the United Kingdom was chosen as the next market. By bringing FRANKY Chocolate to Great Britain, Frank is convinced that he can make people’s life healthier by providing a healthy alternative to the current consumption patterns.
Luckily, with Shopify’s option to internationalize the webshop as well as byrd’s warehouse in the United Kingdom, which is part of byrd’s European Fulfillment Network, expanding the business was not too complex.
Especially with the implications of Brexit, the shipping process from the fulfillment center in Germany would have been too long and costly. That is why FRANKY Chocolate chose to ship all orders for UK-based customers directly from the United Kingdom right from the start.
Today, FRANKY Chocolate’s protein chocolate bars are being shipped from three different warehouses in three countries.