Alexander Holzhammer and his co-founder Silvan Mundorf are both experienced digital marketers and started working on several e-commerce projects in 2018. The two are not only enthusiastic marketers but also firmly believe that a healthy lifestyle can help people to break away from many of the diseases of civilization. In a bid to help people reach a healthier lifestyle, they founded the online store, Fitness Vital, where they offer high-quality nutritional supplements.
How does Beerpong fit in?
A legitimate question, that can be answered by a short story: just under a year ago, they learned by chance that the store beerpong.de is for sale. Being well accustomed to the game and having friends that hold the game in the highest esteem as a great weekend game to play, with a large (but mostly) younger fan base, it was an exciting project for them to take on. As so often, a good balance is a key to success for a healthy body – this example also shows that.
More complexity through different product categories
Managing multiple e-commerce projects also meant more complexity and new challenges. Bringing completely unalike brands and products under one roof is challenging both organizationally and logistically, which calls for a smart e-commerce solution. To bridge the multi-channel gap, they ended up choosing Billbee, a system that consolidates and brings together different store systems and platforms.
Automated fulfillment process with Billbee as a decisive criterion
Prior to working with byrd, the founders had also worked with another provider, but they were unable to address the individual challenges of the two stores. There were more and more errors in the fulfillment process, shipments were lost, which ultimately led to customer dissatisfaction. It quickly became clear that a new logistics partner was needed.
In order to solve the logistical challenges, the company searched for a fulfillment partner who could map the technical connection with Billbee. During the research, they finally came across byrd and decided to opt for its tech-driven logistics solution.
E-Commerce shipping as a competitive advantage
In addition to the connection to Billbee, Alexander Holzhammer today also appreciates further advantages of the flexible and modern fulfillment solution from byrd: