Shopware is a German-made e-commerce shop system that was founded in 2000. It enables online merchants to set up an online shop relatively quickly. Recently, at the Shopware Community Day 2020, Shopware announced that they are launching a new feature, Shopware Cloud, which is an attractive alternative for D2C (direct-to-consumer) companies. As they often like to emphasize, Shopware is the uncomplicated solution for e-commerce projects, which certainly holds true for more than 100,00 customers, including well-known companies like Borussia Dortmund, Jägermeister and Haribo. In this article we will show what the biggest advantages and disadvantages of Shopware are.
Advantages of Shopware
1) Symbiosis of technology and design
Shopware was founded by the brothers Stefan and Sebastian Hamann. Their respective passions, IT and design, formed the optimal basis for the development of a successful online shop system. Not least, for this reason, Shopware attaches great importance to an intuitive and clearly structured front-end in order to optimize the customer experience. Having a great foundation, Shopware also provides more than 1,500 free and paid themes and templates to their users. These are mostly mobile-friendly and can also be individually adapted. Finally, the software also has a relatively easy-to-use back-end.
2) Simple setup and administration of the Shopware shop
A big advantage of the German e-commerce solution is the easy setup of an online shop. Shop operators without previous experience can access numerous tutorials and simple instructions. For experienced webmasters, the setup should not cause any problems. Furthermore, there are neither setup nor installation fees. Third-party fulfillment providers such as byrd can also be integrated to ensure fast and efficient fulfillment. In addition to the increasing importance of logistics, the integration of different payment methods is a decisive factor for successful online shops. This is also possible through various integrations with Shopware.
3) On-Premise and cloud-based solutions
At the virtual Shopware Community Day 2020, the transition of the software architecture to a headless and API first approach was announced. This step is particularly promising for retailers who are still in the early stages of their business. After all, reducing the complexity of various projects is becoming increasingly important in e-commerce. According to CEO Hamann, online shop owners can use the cloud-based solution from Shopware to start selling at comparatively low cost and within a short time. Nevertheless, the licensing model will not be abandoned and a switch between the two systems should be possible without any problems in the future. This enables e-commerce companies to walk the whole business growth path with only one software solution. Shopware’s newest cloud-based solution is therefore a great competitor to a similar offer from Shopify and its Shopify Plus platform.
4) High flexibility of Shopware
A big advantage of the German online shop system is its flexibility. Shopify offers four different plans, which correspond to the size and the needs of the webshop, making them a great option for small e-commerce retailers and start-ups as well as for international companies. The former benefit the most from the free Open Source Edition and the new Starter Edition. Those two plans are intended to enable fast and cost-effective market entries without prior technical expertise. On the other hand, the Professional and Professional Plus Editions are suitable for medium-sized and larger online companies. Last but not least, there is also an Enterprise plan option available, which is best suited for large international e-commerce businesses.