When setting up an own e-commerce shop, at some point all online merchants arrive at the same standstill: which shop system is the best and which platform caters the individual requirements best. In this blog we take a closer look at the Shopify, a Canadian-made shop system, and show some of its biggest advantages over the plentiful competition. The following points will be examined more closely:
Eager learn more about Shopify? We have added more detailed and interesting information at the end of this article:
What is Shopify
Shopify is a cloud-based all-in-one e-commerce software that enables small and medium sized online businesses to quickly and easily build an online store. For a monthly fee, starting at $29 ($9 for Lite), webshop owners get access to an admin panel from where the online shop can be managed. As such, shopify offers online retailers a suite of services. These include payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.
5 Advantages of Shopify
Shopify is becoming increasingly popular among online merchants worldwide. The Canadian shop system is constantly improving its market presence and has become an integral part of the e-commerce industry. Below you will find 5 key factors that will help you succeed with Shopify.
1) Simple Setup of an Online Shop
One of the major advantages of Shopify is the simple and fast setup of the online shop. In fact, a webshop can be set up in 4 minutes, as shown in this example. The Shopify platform itself provides the software and hosting, i.e. the technical infrastructure required to launch the web store.
2) Straightforward Processing of Shopify’s Backend
Another strength of Shopify is the user-friendly and easy-to-use administration and maintenance of the webshop. The user interface is designed intuitively and can therefore be adapted as desired without prior extensive technical knowledge.
3) Visually Appealing Online Shop
Through numerous free and paid designs and templates, online merchants are able to build an appealing shop and outperform their competitors with a convincing user experience (UX). By the way, the most used design is called Porto.
4) Seamless Integration of Apps
Shopify store owners get access through Shopify to an ecosystem of additional applications and integrations through a variety of interfaces. Online retailers can therefore access a large number of Shopify apps, but also so-called third party apps, i.e. applications developed outside the Canadian company. This offers e-commerce entrepreneurs the opportunity to customize and extend the platform according to their own ideas and thus represents a complete solution.
5) Safety and Reliability
Security, especially with regard to sensitive data of customers, should be a top priority for every merchant in e-commerce. At the same time, the data must be reliably accessible at all times. Shopify takes care of both of these indispensable characteristics of a good online shop and carries out regular updates and maintenance work for this purpose. Furthermore, Shopify has an extremely good technical infrastructure, which prevents server time-outs even with increased access numbers. This means that Shopify stores are also well equipped for peak times such as Black Friday or Cyber Monday. Moreover, online retailers do not have to pay extra for external hosting. Instead, they can use existing domains or buy a new domain name via Shopify.